AI customer simulation

Test your idea
before the market
does.

Simulate how different customer groups may react to your product, concept, price or campaign — before you spend money launching it.

Panel size
0+
Time to insight
~4 min
Fieldwork
6 weeks4 minutes
Cost per study
£18,000€29
Sample
12 interviews250 voices
Study · New Boutique Hotel ConceptSynthetic panel result
AudienceUK families, age 30–45 · 100 participants
Positive purchase intent0%
Top objection

“Not enough activities for children.”

Biggest opportunity

Add a family-focused package and clearer information about nearby attractions.

Example panel

The crowd is made of individuals. Open one.

How it works

Three steps from idea to structured research.

Upload what you have, describe who should judge it, and read the results as a research brief rather than a chat transcript.

1Upload your concept

Text, images, PDFs, a website URL, pricing and multiple concept versions.

2Choose your audience

Describe the customer group in plain language, or configure demographics and behaviour in detail.

3Get the research

Sentiment, purchase intent, objections, themes, segment differences, recommendations and interview transcripts.

Grid of synthetic participant portraits rendered as indigo point clouds
Every participant is generated, briefed and interviewed individually.Panel simulating
Results

The output is a decision, not a wall of text.

Every study aggregates individually simulated participants into themes, segments and recommended actions.

Top objection

Price feels high versus Cyprus and Greece

43% of participants

Strongest segment

UK parents 32–41 with children under 8

79% purchase intent

Biggest opportunity

Clarify the children's programme and inclusions

High impact

Layered translucent analytics panels showing charts from a synthetic study report
Inside a report

Sentiment, intent, pricing sensitivity and segment splits are computed from stored answers — each figure labelled measured or interpreted.

How the numbers are produced
No personal data. No consent forms. No GDPR risk.
  • Participants are generated from your brief — never real people, lists or scraped profiles.
  • Nothing to anonymise, no respondent PII to store, nothing to delete on request.
  • No recruitment, incentives or fieldwork contracts to sign.
Read the privacy & GDPR notes
Your research is private
  • Studies are isolated per organisation with row-level access control.
  • Uploaded files are private by default and served through signed access only.
  • Unreleased concepts are never used to train shared models.
Pricing

Simple monthly plans. No credits to count.

You buy studies per month; panel size scales with the plan. Follow-ups on an existing panel are always free.

Starter
€49/mo
Founders and small teams
3 studies / month · up to 50 participants each
Professional
€99/mo
Product and marketing teams
10 studies / month · up to 150 participants each
Corporate
€199/mo
Agencies and insight teams
Unlimited studies · up to 250 participants each
Enterprise
Custom
Security review, SSO
Unlimited studies and panel sizes

What should you learn before spending real money?

Run a 100-participant panel on your concept today.

Run your first study